New Outlook Wealth

SEO & Design

NowAdvisor Portal

Overview:

With an ambitious plan of creating an archive of financial resources, nowadvsior hopes to be the platform of choice for advisors & people alike.

In this project, SEO planning focused primarily on the following avenues for traffic growth:

- Low KD targeted content
- Sponsor posts
- Backlinks through toolkits
- Paid search for new hires

The aesthetics of the site was inspired by the real-estate sector’s design choices & hierarchies. The content layout was drawn from news outlet platforms.

Resource Planning

Web App Hurdles

Notes:

The goal of NowAdvisor Portal is to attract finance savvy individuals & empower them with industry standard tools. The platform will also be the New Outlook Wealth’s talent-front, with the aim of growing the company’s advisory team.

The broad objectives bring with them challenges that may require the company to allocate significant internal attention--which may not be plausible for a small team (unless outsourcing becomes an option).

Archiving financial resources has its own set of challenges (source, support, maintenance) & it may prove to be a timeless expense.

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This project required basic understanding of HTML, CSS, SVG, Java, Illustrator, Photoshop, Ahrefz, Alexa, Google Optimize/Analytics/Ads.